BEYOND FASHION.
A LANGUAGE OF
SELF-EXPRESSION.
The first page of an international fashion editorial
OUR STORY
FROM DAKAR TO THE WORLD
Where Culture Meets Creativity. Where Fashion Becomes Identity.
TIAQUJI is a celebration of individuality, artistic expression, and the power of fashion to connect people across cultures and generations.
Inspired by the creative energy of Dakar, Senegal, TIAQUJI brings a distinctive perspective to contemporary fashion through original designs that combine unexpected textures, expressive silhouettes, bold details, and personal style.
Each creation is designed to stand apart. From reconstructed denim and statement trousers to jackets, skirts, and jumpsuits, TIAQUJI embraces the belief that clothing should reflect the individuality of the person wearing it.
More than a fashion label, TIAQUJI represents a meeting of creative vision, international business experience, entrepreneurship, sport, and youth culture.
Wear Your Identity. Build Your Legacy.
THE FASHION HERITAGE OF DAKAR
DAKAR: A CITY WHERE FASHION TELLS A STORY
Dakar has long been a place where fashion communicates identity, heritage, celebration, and personal expression.
Senegal's clothing traditions reflect generations of craftsmanship, from the flowing elegance of the boubou to intricate embroidery, textile dyeing, and the artistry of local tailors.
Across Dakar, fashion has evolved through neighborhood ateliers, creative entrepreneurs, contemporary designers, and the exchange of cultural influences.
In 2002, designer Adama Paris established Dakar Fashion Week, creating an international platform that has helped bring African fashion talent to audiences around the world.
Today, Dakar continues to inspire conversations about fashion, creativity, cultural identity, and contemporary African design.
TIAQUJI draws inspiration from this environment of individuality and artistic expression, bringing its own distinctive perspective to modern fashion.
BEHIND TIAQUJI
MEET THE OWNERS OF TIAQUJI
THREE PERSPECTIVES. ONE SHARED VISION.
TIAQUJI brings together fashion, culture, sport, and entrepreneurship through a partnership that connects generations, experiences, and communities.
FOUNDER & CREATIVE VISIONARY
ADJA ROKHAYA CISSE
Fashion Vision & International Business Development
Adja Rokhaya Cissé brings a passion for fashion, art, and design to TIAQUJI, supported by more than eight years of experience in business development, international partnerships, and brand representation.
She pursued her higher education at ESTEM in Casablanca, Morocco, progressing from a professional bachelor's degree through Master 1 and Master 2 studies.
Her professional journey includes Millicom Tigo Business, where she helped businesses access telecommunications solutions, and Business Relations Services Africa, where she represented international brands and developed commercial partnerships.
At SOFIT, she worked with businesses to introduce premium fitness products to professional markets. She subsequently advanced from Business Development Manager to Commercial Director at SKBA Consulting, negotiating agreements, developing supplier relationships, and coordinating international partnerships.
Her experience also includes managing industrial client accounts at Expresso Sénégal, connecting commercial and technical teams to deliver tailored business solutions. Fluent in French and Wolof, with Peulh as her native language, Adja brings a multicultural perspective to her work.
At TIAQUJI, she combines international business experience with her love of fashion, helping shape a brand that celebrates identity, connects cultures, and encourages creative expression.
"ONE PANT — ONE PERSON represents the belief that what we wear can be as individual as the person wearing it."
Owner | Entrepreneur | Community Leader
JEROME “JYD” WILLIAMS
A former NBA player and Georgetown University graduate, Jerome “JYD” Williams brings decades of experience in professional sports, entrepreneurship, media, and community engagement to TIAQUJI.
As founder of Shooting for Peace and Chairman of JYD Project, Inc., Jerome has championed opportunities for youth and communities through education, mentorship, athletics, and leadership.
His involvement in TIAQUJI reflects a belief that fashion, like sport, can inspire confidence, encourage individuality, and connect people across generations.
Owner | Youth Ambassador | Emerging Entrepreneur
JEREMIAH “DADOG” WILLIAMS
Jeremiah “DADOG” Williams represents the next generation of TIAQUJI.
A rising student-athlete, Global Youth Ambassador, and young entrepreneur, Jeremiah brings a fresh perspective shaped by basketball, fashion, entrepreneurship, and contemporary youth culture.
His involvement reflects the brand's commitment to connecting generations and encouraging young people to develop their creativity, confidence, and entrepreneurial ambitions.
TOGETHER, WE ARE TIAQUJI
Three perspectives. One shared vision. Together, Adja, Jerome, and Jeremiah are building TIAQUJI as a brand that celebrates individuality, connects cultures, and encourages people to move confidently toward their goals.
TIAQUJI — Wear Your Identity. Build Your Legacy.
THE TIAQUJI MANIFESTO
"TIAQUJI doesn't dress you.
It reveals you."
Each pant is a piece of you
you haven't dared to show yet.
Your power.
Your fire.
Your silence.
Your art.
Here, fashion becomes language—
and every piece, a voice.
ONE PANT. ONE PERSON.
Not a trend. A truth you wear.
THE ART IS IN THE DETAIL
"IT STARTS WITH THE WALK.
IT ENDS WITH THE DETAIL."
ONE FITTING. MANY POSSIBILITIES.
DIFFERENT PIECES. DIFFERENT STORIES.
DISCOVER THE ART THROUGH EVERY SEAM.
Pockets, panels & stitching
"TIAQUJI explores the relationship between silhouette, construction, textile transformation and individual expression. Unexpected details allow each creation to develop its own identity, and give the person wearing it another way to express theirs."
THE ART OF TRANSFORMATION
WHEN FASHION
BECOMES A CANVAS
At TIAQUJI, a garment can become more than something you wear. It can become a canvas for expression, collaboration and transformation.
Created during a live painting experience in Dakar, this piece captures the TIAQUJI philosophy in motion: artists working directly on the garment, allowing color, movement and imagination to transform the fabric in real time.
The result is not simply a pair of pants. It is a wearable work of art shaped by the moment, the hands that created it and the individual who will ultimately wear it.
“CREATION DOESN'T ALWAYS BEGIN WITH A SKETCH. SOMETIMES IT BEGINS WITH A MOMENT.”
ONE PANT. ONE PERSON. ONE STORY.
Movement with personality
COLLECTION LANGUAGE
SOUL FLOW
Slowly… but with SOUL FLOW.
THE SOUL FLOW · COLLECTION STREETART
"Movement. Individuality. Detail. Expression. SOUL FLOW reflects the energy of TIAQUJI: fashion designed to move with personality rather than disappear into convention."
FINAL ENERGY
BEYOND SEASONS.
The moment is here.
The style stays.
TIAQUJI PANT.
TIAQUJI JACKET.
BEYOND SEASONS.
WELCOME TO OUR WORLD.
ONE PANT. ONE PERSON.
YOUR STYLE. YOUR STORY. YOUR TIAQUJI.
Wear Your Identity. Build Your Legacy.